TBS

Conan O'Brien @#$%^&*

"He that hath a beard is more than a youth, and he that hath no beard is less than a man." -Shakespeare

It took us a few days to really process the whole "beardpocalypse" that took place on May 2nd. We've been big... avid... loyal supporters of Conan O'Brien's beard so this was a sad loss... one that hit the BaB family hard... like an open-hand slap to a bare face. It stung. It hurt. It frankly pissed us off. 

Of course you could tell us that it was risky backing a celeb's beard... plenty of factors come into play that could jeopardize it's elegance and stunt it's growth (e.g. publicists, agents, commercials, movies), but unlike the rest of Hollywood's nauseating 2-minute beardos, we felt safe supporting Conan's face.  The ginger beard was destined for a fabulous future - at least the foreseeable one.  And surely he wouldn't shave it off to boost ratings or help his friend Will Ferrell make a splash before The Office.  The beard was the only thing that helped him out during those post-NBC days - brought him personal comfort and protection - and helped propel him to more recognition than he probably deserved.  

Sell out.

Chances are, you've had at least one breakup that left you wondering, "What the hell just happened?"  This is our moment. It was an agonizing death... watching a man shave off a proper beard can be like watching a car accident in slow motion: It's usually bad and hard not to watch.  

As recapped by OTRC.com, "The 43-year-old actor led O'Brien to a salon chair brought out to the stage by show workers. Ferrell held up a razor 'that runs on pure righteousness' and showcased some mock-ups of looks O'Brien could adopt - including a short mustache donned by Adolf Hitler. He then began shaving O'Brien's face..."

It's too devastating to report further on the facts. Where will we go from here? *spits* Not in TBS' direction.  Although, we might make an exception if Andy Richter grows a beard - and keeps it.  Let's hear it for real beards! 

Conan O'Brien Is Back. And He Will Be Hairy.

Dear Conan,

After months on hiatus - you, our bearded red hair refugee - will take the stage on TBS and debut your new show and God willing, your old flaming facial hair.  Yes, Build-a-Beard still believes in your whiskers.  No surprises here, Mr. O'Brien.  You've enticed us with this Entertainment Weekly article on Five Reasons to Tune In Tonight (we could have edited this to one - your beard), where you boldly tease us with - "You’ll get to see whether I kept the beard or not. And I don’t think I’m self-centered, but I think it’s more important to America than this election.

You wouldn't dare betray us like that and further, would you really rip out the hearts of your beloved 18-34 year old demographic?  Wahl Trimmers released a facial hair survey that reported:

Perhaps due to his roots in New York and Boston, residents of the Northeast are most supportive of Conan maintaining at least some peach fuzz on his face at all times (17 percent, vs. 12 percent of the rest of the country). The coveted 18-34-year-old demographic feels more strongly than those 35 and older about preferring many TV hosts being far less clean-shaven, including George Lopez (17 percent vs. 8 percent), Jimmy Kimmel (13 percent vs. 4 percent), Stephen Colbert (10 percent vs. 4 percent) and Jon Stewart (10 percent vs. 3 percent).

Still others have questioned if you will shave your beard on-air.  Nonsense. Even The Washington Post advised that you steer clear of the blade - "Don't lose the beard. Sure, it would be all stunt-y to suddenly appear fresh-faced or to actually have your beard shaved off on the air (maybe by first guest Arlene Wagner, proprietor of the Leavenworth Nutcracker Museum?). But the beard is part and parcel of your image now. It sets you apart from Leno, Letterman and Stewart. And, hey, if the whole late-night thing doesn't work out, you're all set for Shakespeare summer stock."

Build-a-Beard has been with you during this trying time - we're Team Coco all the way - please keep up the bearded discipline (even if it takes numerous shots of testosterone).  Prove to your audience that it truly is about turning on, tuning in, & growing it out. 

Looking forward to your show tonight at 11 p.m. ET in all your glistening glory.


All the best,
El Beardo & Riss

Get excited:

Prove It Coco, #PROVEIT!

So... Did you happen to catch the brand new TBS promo that aired last night for Conan O'Brien?! If not you can find it below.

Pretty neat, nifty, even cute... but also mysterious. We are starting a #conansbeardwatch at once, because we really dislike ambiguity, especially when it comes for facial hair. Now is the time to prove it Conan, and prove it you must... do it for Brookline High School, do it for me... nay, us!

So, will he? Won't he? Shouldn't he?! Well, he better! And we'll be watching... unless... they did this just to boost ratings... no way would a media personality and company ever do this to its fans, right?!